Digital change is the process of engaging digital tools and technologies to enhance current business culture, operations and customer experiences. It means employing a fundamental change in how organizations operate internally and deliver value externally.

What is digital change/transformation?

While nearly 94% of business leaders consider “digital transformation” essential to their company’s future success, few agree on what the term actually means, according to a recent CompleteSpectrum survey.

Relevance

Half of those polled consider it “aligning your digital presence to better deliver your brand promise/experience,” 24% say it’s about coordinating better online strategy to generate and capture leads, and 14% define it as “automating digital marketing through customer-facing technology.”

In practice, the concept most often refers to two distinct types of enterprise technology initiatives. The first focuses on using digital tech to enable new business models.

Prepare for cultural change

Digital transformation isn’t just a CIO- or CTO-driven mandate. For any broad initiative to succeed, you need buy-in from the entire C-suite and board, so that everyone is rowing the same direction at the same time. This requires companies to embrace a new cultural mindset, and not just implement new technologies.

Break down silos

If companies want to create better experiences for customers and employees, they must break down these silos by assessing barriers to collaboration between different business units and building an intelligent, scalable platform that can digitize workflows across the enterprise.

Invest in digital workflows

By itself, automation can’t fix a broken process. Instead, you need to analyze existing processes to discover where digital technologies can streamline and reinvent workflows.